How it started
Sonia Anderson was previously a staffing coordinator for another company. She saw an opportunity to start her own business. As a former nurse, she was drawn to the home care field, particularly the staffing aspect, which led to her establishing a nurse registry. Her personal experiences, including the challenges her family faced with home health services when her and her husband's mothers were sick, inspired her to create a business that could overcome those downsides.
The business has been operating for 26 years, and Sonia considers it a larger company due to its longevity, though it remains family-based. They have successfully navigated challenges such as natural disasters, like hurricanes, by helping clients prepare and maneuver to get help. Client retention is a major success, with many returning even after seeking other providers or moving away and coming back. The business emphasizes personalized care, advising clients, and seeking information for them when needed.
One challenge is the adoption of new technology by some older workers in the field, as they are not always keen on using new platforms for clocking in and out. While they currently use email systems and platforms for workers to clock in and out, they haven't yet ventured into social media like Facebook, though they hope to in the future. Communication primarily happens through WhatsApp and texting, though texting can sometimes be unreliable.
Sonia chose Revenued to help manage operational expenses and maintain stability in her family-run home healthcare business. With a flexible line of credit, she can cover staffing costs, invest in technology upgrades, and handle unexpected expenses without disrupting client care. Revenued’s straightforward application process and reliable access to funds have given her the confidence to keep growing her business while maintaining the personalized service her clients rely on.
The home healthcare industry provides critical support for aging populations and families needing in-home assistance, from companionship to skilled nursing care. Nurse registries and home care providers like Homemaker Companions & Sitters play a vital role in ensuring clients receive personalized, reliable, and compassionate services. With long-term demand driven by an aging population and chronic health conditions, businesses in this sector face challenges such as workforce management, technology adoption, and maintaining compliance. Access to flexible funding helps home healthcare providers cover staffing costs, adopt new systems, and continue delivering quality care in a highly competitive and regulated industry.