How it started
Cody Vedero started in pest control about eight years ago when he helped a family friend who was branching out their pest control company in Springfield, Massachusetts. As he grew, they appreciated his work ethic and asked him to work full-time in a new branch they were building in Cape Cod, which is how he got into the business.
When Cody first started, he faced significant challenges, particularly in finding customers and securing clientele, along with a substantial financial burden. He took out a personal loan that only lasted a year and a half, leaving him without money. He started his business late in the season, which made it difficult, so he resorted to driving for Uber for 12 hours a day, every day, traveling from Cape Cod to Boston, to make ends meet, especially during the slow winter season for pest control. He lived on "can funds" and fell three months behind on his mortgage. Despite these struggles, he remained determined, seeing it as a mindset challenge. After that difficult season, his clientele started to grow, and he hasn't had to Uber for almost two and a half years.
He has recently focused on social media marketing, and after 30 days of working with a content creator, his business reached over 130,000 views and 68,000 accounts. This is particularly exciting because winter is a very slow season in Cape Cod, a tourist town. The views are coming from areas where people visit during the summer, which he believes will help attract more customers during the busy season. He manages seasonal demands by riding through them, viewing it as a mental state, and remembering that tough times will pass.
Cody was focused on building his business credit because his personal credit was "shot." He was looking for a solution that didn't rely on personal credit. He found Revenued through Dun & Bradstreet, who referred him. He was approved and states that Revenued has been instrumental in helping his business grow by boosting his business credit. He mainly uses Revenued Flex for marketing, specifically for Google and Facebook ads. He highly recommends Revenued to other small business owners, emphasizing that it provides an "edge" to get back on your feet, offering an extra cushion for needs like new equipment, payroll, or navigating tight financial situations, and especially for building business credit. He initially had concerns about scams due to past experiences but was reassured by the Revenued team, and he is very satisfied with the process.
The pest control industry is an essential service for both residential and commercial clients, addressing issues from rodents to insects that can impact health and property. Businesses like Serv Pest Solutions must navigate seasonal fluctuations in demand, particularly in tourist regions like Cape Cod, where warmer months drive the majority of service calls. Effective marketing, equipment investment, and staffing require reliable access to business funding, especially during slow seasons when cash flow is tight. By building strong business credit and leveraging flexible financing, pest control companies can sustain growth, expand marketing reach, and prepare for peak service demand.