How it started
Luis Torres, along with his wife, started Brooklyn Athletic in 2019. Fitness had always been a strong passion of his, and he decided he could do it on his own. They began with a 280-square-foot studio and built it up during the pandemic into what it is now. The name "Brooklyn Athletic" uses the original Dutch spelling of Brooklyn, paying homage to the history of the area and his wife's Dutch heritage.
The business was doing well for the first few months after opening in October 2019, but then the COVID-19 pandemic caused significant disruption. In 2024, they were fortunate to find a larger space that suited their needs and matched their brand vision. Running a business in New York City is expensive, especially with real estate, utilities, and supplies. They aim to maintain the quality and experience of a high-end gym like Equinox, but with the culture and community of a more community-focused gym. Their location in the Carroll Gardens/Gowanus neighborhood has contributed to their success because the residents align with their values of sustainability, intentionality, and fitness fitting into one's life. They are currently adding cold tubs, saunas, and private full bathroom/shower areas to elevate the member experience. They have ambitious goals and plan to open other locations in the Brooklyn region in the next few years.
Brooklyn Athletic was introduced to Revenued by a contact at Mars. Luis Torres states that the entire process, from application to setup and funding, was smooth and easy, which they appreciated. They find the flexibility of the line of credit useful, especially when dealing with "pretty big" transactions for a business of their size.
The fitness industry continues to expand as consumers seek premium gym experiences that balance high-quality facilities with strong community culture. Independent gyms like Breucklen Athletics are competing with larger chains by offering personalized services, wellness amenities such as saunas and cold tubs, and a focus on intentional, sustainable fitness. Running a gym in a major city like New York presents challenges with high operating costs, real estate, and equipment investments, making flexible funding a vital resource. With health and wellness demand rising, boutique gyms that deliver both performance-driven training and community connection are positioned for long-term growth.