How to Manage Cash Flow for a Seasonal Business


Operating a seasonal business can be challenging. There are months where there may be modest or nonexistent revenue. Savvy seasonal business owners use their slow seasons to prepare for the busier times of the year. That means looking for leveraging opportunities to generate revenue, strengthening your market position, and managing cash flow. 

Ways to manage your cash flow can include:

  • Finding your peak and slow seasons 
  • Monitor Your Company’s Cash Flow
  • Creating a budget
  • Refining your cash flow forecast
  • Creating best and worst scenario plans
  • Securing financing in advance

Maintaining cash flow in a seasonal business can develop into a serious concern. However, if you plan and manage it properly, you can operate your seasonal business worry-free.

Knowing Your Peak Times and Slow Times

When you have a seasonal business like a surf school or a ski resort, identifying your slow seasons is pretty straightforward. For other companies, falling sales can creep up and erode your cash flow. 

The first step in managing your company’s cash flow is by identifying the busiest and slowest months of the year. It’s crucial to be realistic about your season; you don’t want to overestimate your peak season revenue or under-estimate slow-season expenses.

If your company’s been operational for a few years, look at past sales data. Isolate months with lower expenses and higher revenue and the other way around. 

Monitor Your Company’s Cash Flow

The only way to save or improve your cash flow is to watch it. At least once a week, or daily if possible, review your cash flow. Doing this will make you feel more self-assured in knowing where your company stands. 

Seek out areas where you can cut expenses. If it’s been a while since you’ve done this, you will probably find hidden costs that wound up in your budget without you being aware. These items can be easily excised from your budget.

Create a Budget and Stick to It Throughout the Year

Most businesses that operate on a seasonal schedule don’t treat their operations as seasonal. Instead, they plan with long-term goals in mind and shift their focus at different times of the year. Budgeting is a vital tool that helps you smooth out many of the cash flow shortages seasonal company’s face.

Make sure your goals are crystal clear and try to plan three to five years out, so you’re better prepared for anything unexpected. Effective cash flow forecasting and budgeting are essential for your seasonal enterprise. With it, you’ll ensure working capital available throughout the year when you need it. 

In addition to analyzing when your slow season starts, pay attention to the times of year you have the most fixed and variable expenses.

Fixed Expenses

Fixed expenses are what you pay every month and don’t change no matter how many customers you serve. Examples include:

  • Long-term lease payments
  • Insurance
  • Salaried payroll

You can create a budget baseline by accounting for your fixed expenses. Once you have these established, you can begin planning for your variable expense.

Variable Expenses

Variable costs rise and fall along with cash flow because they typically don’t happen unless sales are made. Examples of variable costs include:

  • Utilities
  • Hourly wages for temporary help
  • Material costs

In the winter, your payroll might be more costly because you bring on extra team members, or in the summer, your electricity and air conditioning costs may be higher. By planning your entire

year, you can create a framework to build on if you ever need to reallocate funds for unanticipated expenditures. 

You can also use your yearly plan to track cash flow results over time. This can help you make more accurate predictions of how future seasons will look in years to come.

Proactively Refine Your Forecasts

To ensure your cash flow forecast is on track and accurate as possible, establish a 12-month plan. At the end of every month, commit to updating it. Once you complete a month, add a new one to the end so you’ll always have a rolling forecast able to provide you a complete picture of your company’s financial well-being. 

By regularly updating your forecasts, you can see cash shortages looming on the horizon and benefit from higher revenue periods when you have a cash surplus. Accounting software, including QuickBooks, can help create a cash flow forecast.

Create Best- and Worst-Case Scenario Plans

You should lay out two budgets even if you’ve experienced predictable cash flow: one where you need a bit of flexibility to meet higher-than-expected demand, and another where you require more of a financial cushion to get by. By creating these two scenarios, you can explore further whether you need to apply for a loan, line of credit, or another funding source like the Revenued Business Card to maintain minimum working capital levels.

Secure a Business Line of Credit or a Loan in Advance

Even though you may have created a thorough plan and cash flow forecast, there will likely be times when you encounter an unexpected expense, lower-than-anticipated revenue, or you need to make a large purchase. Unforeseen costs like these can be especially challenging for seasonal companies during slow seasons.

Business financing is an invaluable financial tool to help your firm make it through your down seasons. For example, you may want to talk to your bank or a creditor about a line of credit, a loan, or an alternative funding method. 

Think ahead and be sure to line up financing several months before your slow season. Make an appointment with your bank to discuss your financial needs. You may be able to secure a line of credit at a lower interest rate than other forms of credit. 

Banks typically need to see a business plan, so consider putting one together as soon as possible. You can also use financial products like loans and lines of credit to bolster growth in your seasonal business. 

Successfully Manage Your Company’s Cash Flow with Revenued

If you have a subprime FICO score, you likely won’t qualify for credit-based products. If you bring in a monthly minimum of $10,000 in gross receipts every month, you may be eligible for the Revenued Business CardRevenued offers you access to funding that allows you to upgrade your office equipment, hire additional staff, and purchase inventory in the slow season — all without impacting your credit score. Find out first-hand how the new Revenued Card can help you manage your seasonal business cash flow. Add your name to our waiting list for more information or call
+1 (877) 662-3489.

We're working on some pretty cool new pieces of content, including tools that will give you insight into your business finances.

Want to be the first to know when they launch?

Dig Deeper into Cash Flow

2021 Review of Gold Delta SkyMiles Business Card
2021 Review of Gold Delta SkyMiles Business Card

Building your business credit isn’t just about applying for any credit card. With a wide variety of rates and rewards available, finding the right card to grow your business depends on what card benefits are going to make the most difference for your company. For businesses with a need for exceptional travel rewards, here’s the […]

What is the Shuttered Venue Operators Grant (SVOG)?

The Shuttered Venue Operators Grant (SVOG) program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, and amended by the American Rescue Plan Act. The program includes over $16 billion in grants to shuttered venues, to be administered by SBA’s Office of Disaster Assistance. Eligible applicants may qualify for grants […]

The Revenued Business Card Is Right for Your Company

Whether it’s a loan, a business credit card, a line of credit, or alternative financing, it’s vital to ensure the funding option you select aligns with your business’s goals and remedies its financial pain points. Your company may be struggling, but that doesn’t mean it should have to pay exorbitant interest rates or finance charges. […]

What We Think of the Capital One Spark Classic for Business Card

As a small business owner looking to expand their company line of credit, you want to find a company credit card that works for your small business. One solution to your small business credit card dilemma is the Capital One Spark Classic for Business. We’ve taken a look at some of the main features of […]